The degree to which consumers feel a sense of belonging to the culture of their ethnic origins is referred to as _____.

Question

Quizplus · Accepted Answer

Ethnic identification refers to the degree to which consumers feel a sense of belonging to the culture of their ethnic origins. Consumer affect refers to the feelings and emotions that consumers experience while shopping or using products. Uncertainty avoidance refers to the extent to which a society tolerates ambiguity and uncertainty. Enduring involvement refers to a high level of personal relevance and interest in a particular product or category that has persisted over time.

The Degree to Which Consumers Feel a Sense of Belonging