Wen, a consumer researcher, is conducting a research on the buying behavior of the Hispanics. As part of her study, she calculates a consumer's buying power by relating it to the consumer's income. The consumer attributes that Wen employs in her research can best be described as _____.
A) ethnographics
B) demographics
C) psychographics
D) orthographics

Question

Quizplus · Accepted Answer

The consumer attributes that Wen is using in her research are related to income, which falls under the category of demographics. Ethnographics would be related to a consumer's cultural background, psychographics would be related to a consumer's personality traits and lifestyle habits, and orthographics is not a term commonly used in consumer research.

Wen, a Consumer Researcher, Is Conducting a Research on the Buying