Most men hate shopping for clothes and use product price as an indicator for quality. Many believe expensive products as a guarantee for good quality. In making a buying decision based on price-quality heuristic, a consumer makes use of _____.
A) cognitive distortion
B) cognitive imaging
C) cognitive dissonance
D) cognitive structuring

Question

Quizplus · Accepted Answer

Cognitive structuring refers to the mental processes used to simplify and organize information, such as using price as a heuristic to judge quality.

Most Men Hate Shopping for Clothes and Use Product Price