Traditional advertisements for cookware have always focused on appealing to women consumers. Such advertisements make use of consumer differences arising out of microcultures based on different _____.
A) generations
B) ethnicities
C) gender sanctions
D) sex roles

Question

Quizplus · Accepted Answer

Traditional cookware advertisements focus on appealing to women by leveraging differences in sex roles, which are societal expectations about how individuals of a particular gender should behave.

Traditional Advertisements for Cookware Have Always Focused on Appealing to Women