Consumers experiencing time pressure are more likely to rely on simple choice heuristics than are those in less-tense situations.

Name: Consumers experiencing time pressure are more likely to rely on simple choice heuristics than are those in less-tense situations.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

When experiencing time pressure, individuals are more likely to use heuristics, which are simple decision-making rules, to make choices quickly rather than invest time and effort into evaluating all options.

Consumers Experiencing Time Pressure Are More Likely to Rely on Simple