Consumers in good moods find more hedonic value in shopping.

Name: Consumers in good moods find more hedonic value in shopping.
Brand: Quizplus
Rating: 4.9 (32 reviews)

Question

Quizplus · Accepted Answer

Studies have shown that consumers in positive moods experience greater pleasure in shopping and are more likely to seek out products that offer hedonic value, such as luxury or indulgent items. This is because positive emotions make people more open to new experiences and willing to engage in activities that are not strictly necessary for survival.

Consumers in Good Moods Find More Hedonic Value in Shopping