Incongruent music lowers consumers' quality perceptions.

Name: Incongruent music lowers consumers' quality perceptions.
Brand: Quizplus
Rating: 4.9 (55 reviews)

Question

Quizplus · Accepted Answer

Research has shown that when there is a mismatch between the music played and the product or brand being advertised, it can lead to lower quality perceptions among consumers. This is because incongruent music can create confusion and detract from the overall message and image that a brand is trying to convey.

Incongruent Music Lowers Consumers' Quality Perceptions