Which of the following is most likely to be true of consumers who experience time pressure while deciding on a purchasing activity?
A) Their orientations are most likely to switch from utilitarian to hedonic.
B) They are more likely to enjoy the shopping experience due to the adrenaline rush.
C) They are most likely to shop with others than shop alone.
D) They are more likely to believe that a seller-supplied reference price is indeed a fair price.

Question

Quizplus · Accepted Answer

Under time pressure, consumers are more likely to rely on shortcuts or heuristics to make decisions quickly. Believing that a seller-supplied reference price is fair can be one such shortcut, as it saves time and cognitive effort in evaluating the price independently.

Which of the Following Is Most Likely to Be True