Nina is passionate about cars. She does not have any intention of buying a car as she lives in Manhattan and prefers taking the subway rather than driving in the city. Nevertheless, she subscribes to automobile magazines and often visits dealerships to test drive new car models. In the given scenario, Nina's search behavior represents a(n) _____.
A) utilitarian search
B) postpurchase search
C) internal search
D) ongoing search
Correct Answer:
Verified
Q27: Brand loyalty has an impact on the
Q28: When consumers view a purchase as coming
Q29: In selecting the best information source, consumers
Q30: Consumers do not always proceed through the
Q31: The amount of involvement a consumer has
Q33: Consumers do not settle for alternatives they
Q34: With limited decision making, consumers search for
Q35: Reward cards can be a successful method
Q36: The recognition of a need invariably triggers
Q37: Which of the following decision-making perspectives assumes
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents