Viman, an Indian, has been assigned to his company's London office. He realizes that he does not have suitable clothes for London's harsh winter. Which of the following activities in the consumer decision-making process does the given scenario illustrate?
A) Search for information
B) Need recognition
C) Evaluation of alternatives
D) Postchoice evaluation

Question

Quizplus · Accepted Answer

The given scenario illustrates the need recognition stage of the consumer decision-making process. Viman recognizes the need for suitable winter clothes in London.

Viman, an Indian, Has Been Assigned to His Company's London