The term _____ is used to describe the practice of offering essentially identical products with different model numbers or names.
A) brand positioning
B) branded extensions
C) brand equity
D) branded variants

Question

Quizplus · Accepted Answer

Branded variants refer to offering essentially identical products with different model numbers or names. Brand positioning refers to the process of positioning a brand in the mind of the target customer. Branded extensions refer to using an existing brand name to launch a new product in a different category. Brand equity refers to the value a brand adds to a product beyond the functional benefits it provides.

The Term _____ Is Used to Describe the Practice of Offering