When Jane wanted to buy jewelry for her wedding, she decided to purchase it from a store that her mother patronized. She didn't spend any time looking for jewelry in other stores. All that mattered to her was the emotion associated with buying something closely associated with her childhood. Jane's decision is most likely based on _____.

Question

Quizplus · Accepted Answer

Jane's decision is driven by the emotion associated with buying from the store her mother patronizes. This indicates that her decision is based on affect-based evaluation, where emotions and feelings influence the decision-making process.

When Jane Wanted to Buy Jewelry for Her Wedding, She