Consumers who frame expectations based on what ought to happen show a greater tendency toward being satisfied relative to consumers who experience anticipatory hope.

Question

Quizplus · Accepted Answer

Consumers who experience anticipatory hope tend to show a greater tendency toward being satisfied because hope involves a positive outlook and anticipation for future fulfillment, which can enhance satisfaction levels, unlike expectations based on what ought to happen, which can lead to disappointment if not met.

Consumers Who Frame Expectations Based on What Ought to Happen