Gwen waits tables at a coffee shop. While the coffee shop is always crowded, on one particular rainy day, there were very few customers. Although the coffee shop is popular in the locality, Gwen blames her manager for not advertising the shop. She attributes the lack of advertisement to the fewer customers on that day. In this scenario, which element of the attribution theory does Gwen associate with the cause for fewer customers on a rainy day?

Question

Quizplus · Accepted Answer

Gwen associates the cause of fewer customers on a rainy day with an internal factor, specifically her manager's lack of advertising. This indicates the locus element of attribution theory, which refers to whether the cause is internal or external to the individual.

Gwen Waits Tables at a Coffee Shop