_____ states that consumers are motivated to act in accordance with their attitudes and behaviors.
A) Attribution theory
B) Self-perception theory
C) Equity theory
D) Social-cognitive theory

Question

Quizplus · Accepted Answer

Self-perception theory states that consumers are motivated to act in accordance with their attitudes and behaviors. This theory suggests that consumers infer their attitudes from their behavior and the context in which it occurs.

_____ States That Consumers Are Motivated to Act in Accordance