
In the context of consumer complaints, denials should be made only when the evidence unambiguously supports the actual truth.
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Q1: If a furious consumer becomes violent or
Q2: For experiential types of services, such as
Q3: Consumers high in price sensitivity are less
Q4: Customers who have switched service providers are
Q6: When competitive intensity is low and switching
Q7: Consumer opinions will be more shaped by
Q8: Complaining behavior occurs when a consumer actively
Q9: If companies possess the expertise to respond
Q10: Procedural switching costs involve money and emotional
Q11: Negative avoidance emotions are most likely to
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