Which of the following statements is true in the context of consumer loyalty?
A) A consumer with a strong economic orientation displays higher customer share with all competitors.
B) The certainty of a lengthy stream of revenues is much more for a customer acting only on inertia.
C) A firm that concentrates on repeated behavior alone, perhaps by always being convenient, can do well but remains vulnerable to competitors.
D) A customer's contribution on the equity side of the equation remains the same irrespective of whether or not a customer is a truly committed or acting on inertia alone.

Question

Quizplus · Accepted Answer

Option A is incorrect because a consumer with a strong economic orientation may switch to a competitor who provides more value for their money. Option B is incorrect because a customer with inertia may not stick around for a lengthy stream of revenues if a competitor offers a better deal. Option D is incorrect because a customer who is truly committed provides more value in terms of referrals and word-of-mouth marketing. Therefore, option C is correct, as a firm that only focuses on providing convenience may lose customers to competitors who offer better service or value.

Which of the Following Statements Is True in the Context