Holly was so pleased with the service she received at the new spa in her neighborhood that she told many of her friends about her pleasant experience. Which of the following post-consumption behaviors best describes Holly's behavior?
A) Confirmatory bias
B) Consumer inertia
C) Positive word-of-mouth
D) Positive disconfirmation

Question

Quizplus · Accepted Answer

Holly's behavior of telling many of her friends about her pleasant experience at the new spa is best described as positive word-of-mouth.

Holly Was So Pleased with the Service She Received at the New