A healthy relationship between a consumer and a marketer:
A) encourages switching as routine purchases become boring.
B) increases the selling effort required by the marketer to keep the consumer.
C) generates inertia in consumers.
D) makes the decision-making process simpler for the consumer.

Question

Quizplus · Accepted Answer

A healthy relationship between a consumer and a marketer makes the decision-making process simpler for the consumer by promoting trust and confidence in the marketer's offerings, which can lead to more frequent and easier decisions to make the purchase. Hence, Option D is the correct choice. Options A and C promote a negative effect, and Option B suggests over-marketing that can lead to adverse consumer sentiment.

A Healthy Relationship Between a Consumer and a Marketer