Richard purchases his groceries from the neighborhood general store. He does not particularly like the store, but he goes there because it is very conveniently located. In the given scenario, Richard's buying behavior can be best described as _____.

Question

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Richard's buying behavior is best described as consumer inertia because he continues to patronize the store despite his dissatisfaction with it, solely because of its convenient location. Consumer inertia refers to the tendency of consumers to continue purchasing products or services despite having negative feelings or low satisfaction levels, typically due to a lack of motivation to search for alternatives.

Richard Purchases His Groceries from the Neighborhood General Store