Which of the following types of switching costs refers to the emotional and psychological consequences of changing from one brand/retailer/service provider to another?
A) The procedural switching cost
B) The financial switching cost
C) The relational switching cost
D) The transactional switching cost

Question

Quizplus · Accepted Answer

Relational switching costs refer to the emotional and psychological consequences of changing from one brand/retailer/service provider to another. These costs are related to the loss of relationships and trust with the previous brand/retailer/service provider, and the time and effort required to establish new relationships and trust with the new brand/retailer/service provider.

Which of the Following Types of Switching Costs Refers to the Emotional