The ________ of a communication medium is the potential information-carrying capacity of the communication medium.
A) breadth
B) intensity
C) richness
D) depth

Question

Quizplus · Accepted Answer

The term "richness" refers to the potential information-carrying capacity of a communication medium, which relates to the level of interactivity and feedback possible in a given communication situation. Rich media allow for more interpersonal cues, nonverbal communication and potential for feedback, which leads to a more thorough exchange of information.

The ________ of a Communication Medium Is the Potential Information-Carrying