Consumers tend to view the act of illegal downloading as less morally ethical and socially acceptable when the motivation for the act is primarily based on hedonic value than when it is based on utilitarian value.

Question

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Research has shown that consumers often rationalize the act of illegal downloading more easily when their motivation is utilitarian (e.g., downloading for educational purposes or due to the unavailability of content through legal means) rather than hedonic (e.g., downloading for entertainment or pleasure). This suggests that illegal downloading motivated by utilitarian reasons is generally viewed as more morally acceptable and socially acceptable than when the motivation is hedonic.

Consumers Tend to View the Act of Illegal Downloading as Less