NeoGen Cell Phones had introduced a sleek cell phone two years ago. After gaining immense profit from this model, the company decides to discontinue the model and introduce a better version. However, many customers express their dissatisfaction over the decision of NeoGen as it is very user friendly. In this scenario, NeoGen Cell Phones's decision demonstrates _____.
A) forward compatibility
B) deceptive advertising
C) market penetration
D) planned obsolescence

Question

Quizplus · Accepted Answer

NeoGen Cell Phones' decision to discontinue a user-friendly model and introduce a better version demonstrates planned obsolescence, which is the practice of intentionally designing a product to become obsolete or non-functional within a specific period to stimulate demand for the new version of the product. This strategy ensures that customers keep buying newer products, increasing the company's profits.

NeoGen Cell Phones Had Introduced a Sleek Cell Phone Two