A marketing manager was hired by a plumbing fixtures manufacturer to operate information booths at more than 20 different international trade shows annually. According to Henry Mintzberg,which managerial role would this marketing manager have?

Question

Quizplus · Accepted Answer

According to Henry Mintzberg, the role of a spokesperson involves representing the organization to outsiders. Operating information booths at international trade shows to promote the company's products directly aligns with the spokesperson role, as it involves communicating and promoting the organization's work to external parties.

A Marketing Manager Was Hired by a Plumbing Fixtures Manufacturer