An advertisement for a beer company was criticized for promoting skiing out of bounds,which has a significant cost to search and rescue organizations. Which kinds of skills would the company's marketing manager need most to determine that the advertisement was creating bad publicity for the company?
A)informational
B)conceptual
C)interpersonal
D)decisional

Question

An advertisement for a beer company was criticized for promoting skiing out of bounds,which has a significant cost to search and rescue organizations. Which kinds of skills would the company's marketing manager need most to determine that the advertisement was creating bad publicity for the company?
A)informational  
B)conceptual  
C)interpersonal  
D)decisional

Quizplus · Accepted Answer

The conceptual skills would be most important for the marketing manager to determine that the advertisement was creating bad publicity for the company. Conceptual skills involve the ability to think creatively and strategically, analyze complex situations, and understand how different parts of an organization work together. In this case, the manager would need to analyze the potential consequences of the advertisement, understand the concerns of search and rescue organizations and the public, and develop a strategic plan for addressing these concerns.

An Advertisement for a Beer Company Was Criticized for Promoting