Narrative 1-2
In April 2013,Volkswagen reported a net profit increase of 41 percent. While the future looks bright for VW today,it was not always so. In August 2005,VW's past chief executive officer,Bernd Pischetsrieder,announced another restructuring plan for the company. VW is Europe's largest carmaker and needed to make itself profitable once again. To do so,VW cut thousands of jobs through natural attrition,early retirement,and buyouts of worker contracts. The carmaker also reviewed its component parts factories in Brunswick,Kassel,and Wolfsburg to help it accomplish its organizational goal. Pischetsrieder blamed much of the company's problems on restructuring that was done in 1993. He insisted that the company missed a whole generation of managers because its former CEO eliminated a whole management layer. As a result,45 percent of the managers at that time went into retirement over the following three to four years.
-Refer to Narrative 1-2. Bernd Pischetsrieder flew to Brussels to meet with employees at a VW plant and explain his plans for improving the company's profitability. What role did the CEO assume?
A) figurehead
B) spokesperson
C) liaison
D) disseminator
Correct Answer:
Verified
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