Narrative 1-4
In 2014,Coca-Cola and PepsiCo launched two mid-calorie sodas,Coca-Cola Life and Pepsi Next (in Canada) ,banking on the health-conscious trend. Health-conscious consumers rejected the drinks en masse since one serving of the new drinks contains about a day's worth of sugar for women.
-Refer to Narrative 1-4. Earlier attempts to enter the less-sweetened cola market with Coca-Cola C2 and Pepsi Edge failed. Which problem most likely explains why Coca-Cola's leadership decided to re-enter the market?

Question

Quizplus · Accepted Answer

The failure of earlier attempts to enter the less-sweetened cola market with Coca-Cola C2 and Pepsi Edge suggests that the companies had difficulty in changing or adapting their products to meet the demands of the market. This would have led Coca-Cola's leadership to rethink its strategy and try again with new mid-calorie sodas such as Coca-Cola Life.

Narrative 1-4 in 2014,Coca-Cola and PepsiCo Launched Two Mid-Calorie Sodas,Coca-Cola Life and Life