Small manufacturers often are successful because Wal-Mart agrees to carry their products. If Wal-Mart does not like a price increase,however,it often will refuse to do business with the manufacturer. At this point,many small manufacturers will offer price reductions-they fear failure if they lose the Wal-Mart account. Which of the following best describes the relationship between these small manufacturers and Wal-Mart?

Question

Quizplus · Accepted Answer

The relationship is best described as buyer dependent because the small manufacturers rely heavily on Wal-Mart to carry their products, and losing this account could lead to their failure.

Small Manufacturers Often Are Successful Because Wal-Mart Agrees to Carry