The general environment is unique to each firm's industry and directly affects the way each organization conducts day-to-day business.

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Quizplus · Accepted Answer

The general environment, also known as the macro-environment, affects all businesses similarly regardless of the industry. It includes broad external factors like economic conditions, technological changes, sociocultural trends, and political/legal forces that impact organizations but are not unique to any one industry.

The General Environment Is Unique to Each Firm's Industry and Directly