Lever's most successful product in India is Fair & Lovely,a skin-whitening agent that is sold to dark-skinned women in India to help them conform to their culture's definition of beauty. Lever is emphasizing one type of responsibility,to make a profit,and ignoring another type of responsibility,which is to help women realize that appearance is superficial. What are these two types of responsibilities,respectively?

Question

Quizplus · Accepted Answer

Lever is focusing on economic responsibility by making a profit and ignoring discretionary responsibility, which involves contributing to societal well-being beyond economic and legal obligations.

Lever's Most Successful Product in India Is Fair & Lovely,a