When media informed the public that Nestlé had access to groundwater reservoirs at a very low price,creating significant public interest,Nestlé responded by acknowledging that they shared the public's "concern" for water sustainability. Which kind of strategy did Nestlé use to respond to its social responsibility problems?

Question

Quizplus · Accepted Answer

Nestlé used a reactive strategy because they responded to the public's concern after the media informed them about the issue.

When Media Informed the Public That Nestlé Had Access to Groundwater