In July 2014,Rogers Communications saw second-quarter revenues of $3.21 billion and announced a plan to boost revenue. Which classical management function would be instrumental in achieving this goal?
A)motivating
B)research and development
C)planning
D)marketing

Question

In July 2014,Rogers Communications saw second-quarter revenues of $3.21 billion and announced a plan to boost revenue. Which classical management function would be instrumental in achieving this goal?
A)motivating  
B)research and development  
C)planning  
D)marketing

Quizplus · Accepted Answer

Planning is the classical management function that involves setting a goal, identifying the best course of action to achieve that goal, and developing a plan. Therefore, planning would be instrumental in achieving Rogers Communications' goal of boosting revenue as it involves forecasting, budgeting, and setting targets for the organization. This function helps the company to determine its strengths and weaknesses, identify opportunities and threats, and develop strategies to exploit opportunities and mitigate risks.

In July 2014,Rogers Communications Saw Second-Quarter Revenues of $3