Top management is responsible for developing plans that make clear how the company will serve customers and position itself against competitors in the next two to five years. Which term is usually associated with these types of long-term plans?
A)standing plans
B)tactical plans
C)operational plans
D)strategic plans

Question

Top management is responsible for developing plans that make clear how the company will serve customers and position itself against competitors in the next two to five years. Which term is usually associated with these types of long-term plans?
A)standing plans  
B)tactical plans  
C)operational plans  
D)strategic plans

Quizplus · Accepted Answer

Strategic plans are long-term plans developed by top management that outline the direction and goals of the company over the next two to five years. Standing plans are ongoing plans that outline procedures for recurring activities, tactical plans are shorter-term plans that focus on specific actions to achieve goals, and operational plans are detailed plans for carrying out daily activities.

Top Management Is Responsible for Developing Plans That Make Clear