Neither Chile nor Peru has a mass-market café culture,but that fact has not stopped Starbucks from trying to determine how best to expand into those markets. What process is Starbucks engaging in?

Question

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Starbucks is engaging in the process of decision making, which involves evaluating different options and choosing the best course of action based on market research, analysis, and other factors. The fact that neither Chile nor Peru has a mass-market café culture means that Starbucks will need to carefully assess the potential demand for its products in these markets, as well as the local competition and other factors that could impact its success. By engaging in a structured decision-making process, Starbucks can make informed choices about the best way to expand into these markets and achieve its goals.

Neither Chile nor Peru Has a Mass-Market Café Culture,but That