TicketsNow.com tapped a market that Ticketmaster had neglected: it specialized in locating and securing premium seating and tickets to sold-out events. What did the company use to locate and serve a profitable market?
A)synergy
B)ideation
C)creativity
D)organizational adaptation

Question

TicketsNow.com tapped a market that Ticketmaster had neglected: it specialized in locating and securing premium seating and tickets to sold-out events. What did the company use to locate and serve a profitable market?
A)synergy  
B)ideation  
C)creativity  
D)organizational adaptation

Quizplus · Accepted Answer

TicketsNow.com utilized creativity to identify and serve a profitable market by focusing on premium seating and tickets for sold-out events, a niche that was overlooked by Ticketmaster.