Narrative 6-1
Unverferth Manufacturing is a manufacturer and supplier of innovative agricultural equipment. Recently it began developing a new 12-row strip-till subsoiler that is ideal for cotton production. Before introducing the new tiller to the market,Unverferth developed and tested nearly three dozen product prototypes.
-Refer to Narrative 6-1. What approach to innovation did Unverferth use?
A)the compression approach
B)the experiential approach
C)the technological substitution approach
D)the generational change approach

Question

Narrative 6-1
Unverferth Manufacturing is a manufacturer and supplier of innovative agricultural equipment. Recently it began developing a new 12-row strip-till subsoiler that is ideal for cotton production. Before introducing the new tiller to the market,Unverferth developed and tested nearly three dozen product prototypes.
-Refer to Narrative 6-1. What approach to innovation did Unverferth use?
A)the compression approach  
B)the experiential approach  
C)the technological substitution approach  
D)the generational change approach

Quizplus · Accepted Answer

Unverferth used the experiential approach to innovation by developing and testing nearly three dozen product prototypes before introducing the new tiller to the market, indicating a process of trial and error and learning through experience.

Narrative 6-1 Unverferth Manufacturing Is a Manufacturer and Supplier of Innovative Agricultural