Historically,which of the following have most companies used to successfully enter foreign markets?
A)a phase model of globalization
B)a global new venture approach
C)a ripple approach
D)a market echo approach

Question

Historically,which of the following have most companies used to successfully enter foreign markets?
A)a phase model of globalization  
B)a global new venture approach  
C)a ripple approach  
D)a market echo approach

Quizplus · Accepted Answer

A phase model of globalization is historically the most common approach used by companies to enter foreign markets. This model involves gradually entering new markets in phases, starting with countries that have the least cultural and economic differences, and progressively moving to more challenging markets.

Historically,which of the Following Have Most Companies Used to Successfully