When McDonald's initially entered into an agreement with a French entrepreneur who wanted to own and operate a McDonald's fast-food restaurant in Paris,it saw the new restaurant as an opportunity. Unfortunately,the restaurant in Paris was not maintained at the cleanliness standards prescribed by McDonald's but at the cleanliness standards acceptable to the French. McDonald's brought legal action to have the restaurant closed. What does this situation provide an example of?
A)an opportunity for McDonald's to enter into more joint ventures
B)a need for McDonald's to curtail its international franchising
C)a cultural threat against McDonald's
D)a problem with franchising in different cultures

Question

When McDonald's initially entered into an agreement with a French entrepreneur who wanted to own and operate a McDonald's fast-food restaurant in Paris,it saw the new restaurant as an opportunity. Unfortunately,the restaurant in Paris was not maintained at the cleanliness standards prescribed by McDonald's but at the cleanliness standards acceptable to the French. McDonald's brought legal action to have the restaurant closed. What does this situation provide an example of?
A)an opportunity for McDonald's to enter into more joint ventures  
B)a need for McDonald's to curtail its international franchising  
C)a cultural threat against McDonald's  
D)a problem with franchising in different cultures

Quizplus · Accepted Answer

This situation provides an example of the problem with franchising in different cultures, as the cleanliness standards acceptable in one culture may not align with the standards prescribed by the franchise company. This highlights the importance of understanding and adapting to local cultural norms and practices when franchising internationally.

When McDonald's Initially Entered into an Agreement with a French