The phase model is the most common way for companies to go global.

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The phase model, also known as the stage theory or internationalization process model, is one of several strategies companies can use to go global, but it's not the only or universally most common method. Companies may also use strategies like the born global approach, mergers and acquisitions, joint ventures, and strategic alliances, depending on their resources, industry, and objectives.

The Phase Model Is the Most Common Way for Companies