Kimberly-Clark is subdivided into organizational units called Kimberly-Clark Health Care,which sells products to hospitals;Kimberly-Clark Professional,which sells to businesses;and Kimberly-Clark Consumer,which sells the company's products to consumers. Which of the following does Kimberly-Clark use?

Question

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Kimberly-Clark uses customer departmentalization as it has divided the organization into three units, each with a focus on selling products to a specific type of customer - healthcare facilities, businesses, and consumers. This is a clear example of customer departmentalization, which organizes the company's activities around different types of customers.

Kimberly-Clark Is Subdivided into Organizational Units Called Kimberly-Clark Health Care,which