The marketing manager of a company that manufactures church furniture has been given the job of increasing corporate profits by 5 percent during the upcoming year. The manager has decided to give his assistant the full responsibility and authority for developing a mailing campaign to target churches on the Mississippi Gulf Coast that were damaged or destroyed by Hurricane Katrina. The manager is making this individual accountable for the campaign's success. What has the marketing manager done?

Question

Quizplus · Accepted Answer

The marketing manager has delegated the task of creating a mailing campaign to his assistant and has made them accountable for its success. Delegation involves assigning responsibility and authority to someone else to complete a task or project.

The Marketing Manager of a Company That Manufactures Church Furniture