Narrative 10-2 The GoForth Institute Was Founded by Dr. Leslie McGeough,who Left

Narrative 10-2
The GoForth Institute was founded by Dr. Leslie McGeough,who left academia to focus on developing entrepreneurial training for small business owners. After years of studying entrepreneurs and small businesses,she realized that most small businesses fail-and that she had an answer. She launched the GoForth Institute to help entrepreneurs "know what they don't know" about running a small business;she partnered with Community Futures,a network of non-profits that supports small businesses and entrepreneurs in rural communities. She identified cost,time,and impact as core values for her firm. As she puts it,"Entrepreneurs love to learn,but they aren't interested in education that's uninspiring or unaffordable."
Narrative 10-2
The GoForth Institute was founded by Dr. Leslie McGeough,who left academia to focus on developing entrepreneurial training for small business owners. After years of studying entrepreneurs and small businesses,she realized that most small businesses fail-and that she had an answer. She launched the GoForth Institute to help entrepreneurs "know what they don't know" about running a small business;she partnered with Community Futures,a network of non-profits that supports small businesses and entrepreneurs in rural communities. She identified cost,time,and impact as core values for her firm. As she puts it,"Entrepreneurs love to learn,but they aren't interested in education that's uninspiring or unaffordable."
-Refer to Narrative 10-2. How did Dr. McGeough identify the learning needs of small business owners?

A) identifying performance deficiencies  
B) listening to customer complaints  
C) surveying managers  
D) formally testing skills and knowledge