Research suggests that South Asian and Chinese Canadians interact with brands differently than other Canadians,often preferring advertising in their native languages. Which of the following qualities best explains why firms take advantage of these findings?

Question

Quizplus · Accepted Answer

Firms take advantage of the diversity of the Canadian population by tailoring their advertising to specific cultural communities, as research suggests that different communities may interact with brands differently.

Research Suggests That South Asian and Chinese Canadians Interact with Brands