The town of Lunenburg,Nova Scotia,has been designated a UNESCO World Heritage Site because it's perhaps the best surviving example of a British colonial settlement in North America. Imagine that the provincial government is instituting a marketing campaign to motivate tourists to spend their vacation dollars in Lunenburg. What is the degree of motivation the preservation of the colonial settlement will have in attracting tourists who want to learn more about their heritage?

Question

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The preservation of the colonial settlement in Lunenburg is likely to have a high valence for tourists who are interested in learning more about British colonial history in North America. Lunenburg's designation as a UNESCO World Heritage Site is a strong indication of the cultural and historical value of the town, and this is likely to be a major factor in motivating tourists to visit.

The Town of Lunenburg,Nova Scotia,has Been Designated a UNESCO World