The town of Lunenburg,Nova Scotia,has been designated a UNESCO World Heritage Site because it's perhaps the best surviving example of a British colonial settlement in North America. Imagine that the provincial government is instituting a marketing campaign to motivate tourists to spend their vacation dollars in Lunenburg. Imagine if tourists visiting Lunenburg were motivated to never visit there again because they found all the buildings boarded up and rundown. What would occur in terms of motivational theory?
A)instrumentality
B)punishment
C)goal acceptance
D)contingency feedback

Question

The town of Lunenburg,Nova Scotia,has been designated a UNESCO World Heritage Site because it's perhaps the best surviving example of a British colonial settlement in North America. Imagine that the provincial government is instituting a marketing campaign to motivate tourists to spend their vacation dollars in Lunenburg. Imagine if tourists visiting Lunenburg were motivated to never visit there again because they found all the buildings boarded up and rundown. What would occur in terms of motivational theory?
A)instrumentality  
B)punishment  
C)goal acceptance  
D)contingency feedback

Quizplus · Accepted Answer

The situation described is an example of punishment in motivational theory. The tourists had an expectation (goal) of having a pleasant vacation in Lunenburg, but their experience was negative due to the rundown buildings. This negative outcome may decrease their motivation to visit the town again in the future.

The Town of Lunenburg,Nova Scotia,has Been Designated a UNESCO World