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One Criticism of the Television Industry Is the Networks' Desire

Question 18

Multiple Choice

One criticism of the television industry is the networks' desire to maintain ratings by thinking in terms of next week's programming. The networks are also more concerned with how to get high program ratings than achieving the ratings through giving viewers time to become acquainted with high-quality programs. Problem solving in terms of show placement or guest stars seems to be more important than inspiring great television innovations. What does this criticism assume?


A) Doing the right thing is more important than doing things right in the television industry. 
B) The television industry benefits from strong leadership. 
C) Long-term strategy is more important than tactics in the television industry. 
D) The television industry has a shortage of effective leadership.

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