Hot Topic is a fast-growing clothing chain targeted to the alternative teen demographic. Hot Topic's CEO is Betsy McLaughlin,who relies on her employees to locate new trends. McLaughlin consults almost daily with her employees for suggestions on what the stores should carry. After attending an Insane Clown Posse concert,an employee suggested the stores should carry Faygo soda (the kind the band sprays on audience members during a concert). Which type of communication was the employee's suggestion an example of?
A)upward
B)dyadic
C)horizontal
D)downward

Question

Hot Topic is a fast-growing clothing chain targeted to the alternative teen demographic. Hot Topic's CEO is Betsy McLaughlin,who relies on her employees to locate new trends. McLaughlin consults almost daily with her employees for suggestions on what the stores should carry. After attending an Insane Clown Posse concert,an employee suggested the stores should carry Faygo soda (the kind the band sprays on audience members during a concert). Which type of communication was the employee's suggestion an example of?
A)upward  
B)dyadic  
C)horizontal  
D)downward

Quizplus · Accepted Answer

The employee's suggestion was an example of upward communication, where the employee is providing feedback, ideas or suggestions to their supervisor or manager. In this case, the employee is suggesting a new product for the store and is providing the idea to Hot Topic's CEO, Betsy McLaughlin, who relies on her employees for new trends.

Hot Topic Is a Fast-Growing Clothing Chain Targeted to the Alternative