Narrative 14-1
Urban legends and Internet scams are a real problem for some businesses. In 1997,Gerber Baby Foods was flooded with one million letters and 80,000 phone calls from parents responding to an email about a phony class-action lawsuit. Another urban legend about a Costa Rican flesh-eating bacteria that affected banana shipments cost that industry more than $30 million in 1999. More recently,Procter & Gamble (P&G)had to deal with claims that its Febreze product contained Agent Orange,a dangerous chemical. Many companies choose to ignore these myths created by angry customers or rabble-rousers,but experts believe that doing so is the worst possible action to take. Instead,companies should do everything possible to reassure their customers.
-Refer to Narrative 14-1. Which of the following would email users who received the email about P&G's Febreze have used to understand the message?
A)physical stimuli
B)intranets
C)encoding
D)decoding

Question

Narrative 14-1
Urban legends and Internet scams are a real problem for some businesses. In 1997,Gerber Baby Foods was flooded with one million letters and 80,000 phone calls from parents responding to an email about a phony class-action lawsuit. Another urban legend about a Costa Rican flesh-eating bacteria that affected banana shipments cost that industry more than $30 million in 1999. More recently,Procter & Gamble (P&G)had to deal with claims that its Febreze product contained Agent Orange,a dangerous chemical. Many companies choose to ignore these myths created by angry customers or rabble-rousers,but experts believe that doing so is the worst possible action to take. Instead,companies should do everything possible to reassure their customers.
-Refer to Narrative 14-1. Which of the following would email users who received the email about P&G's Febreze have used to understand the message?
A)physical stimuli  
B)intranets  
C)encoding  
D)decoding

Quizplus · Accepted Answer

Email users who received the email about P&G's Febreze would have used decoding to understand the message as they had to interpret the meaning of the message from the symbols and language used in the email. Physical stimuli and intranets are not relevant to understanding the message in the email. Encoding is the process of creating the message, not receiving or understanding it.

Narrative 14-1 Urban Legends and Internet Scams Are a Real Problem for Problem