Narrative 14-1
Urban legends and Internet scams are a real problem for some businesses. In 1997,Gerber Baby Foods was flooded with one million letters and 80,000 phone calls from parents responding to an email about a phony class-action lawsuit. Another urban legend about a Costa Rican flesh-eating bacteria that affected banana shipments cost that industry more than $30 million in 1999. More recently,Procter & Gamble (P&G)had to deal with claims that its Febreze product contained Agent Orange,a dangerous chemical. Many companies choose to ignore these myths created by angry customers or rabble-rousers,but experts believe that doing so is the worst possible action to take. Instead,companies should do everything possible to reassure their customers.
-Refer to Narrative 14-1. Which term can be used to describe the Internet,through which urban legends are transmitted?
A)information conduit
B)communication medium
C)information medium
D)transfer channel

Question

Narrative 14-1
Urban legends and Internet scams are a real problem for some businesses. In 1997,Gerber Baby Foods was flooded with one million letters and 80,000 phone calls from parents responding to an email about a phony class-action lawsuit. Another urban legend about a Costa Rican flesh-eating bacteria that affected banana shipments cost that industry more than $30 million in 1999. More recently,Procter & Gamble (P&G)had to deal with claims that its Febreze product contained Agent Orange,a dangerous chemical. Many companies choose to ignore these myths created by angry customers or rabble-rousers,but experts believe that doing so is the worst possible action to take. Instead,companies should do everything possible to reassure their customers.
-Refer to Narrative 14-1. Which term can be used to describe the Internet,through which urban legends are transmitted?
A)information conduit  
B)communication medium  
C)information medium  
D)transfer channel

Quizplus · Accepted Answer

The term "communication medium" can be used to describe the Internet, as it allows for the transmission and exchange of information among users.

Narrative 14-1 Urban Legends and Internet Scams Are a Real Problem for Problem